I have extensive experience in financial communications, including more than 20 years in investment content creation.
My primary role has been the development of client-facing content, with a primary emphasis on white papers, asset allocation studies, market analysis, videos, and other thought leadership pieces for a global institutional audience. This has included working with AI applications such as ChatGPT to develop and refine content, and SEO analysis and optimization using tools such as Conductor.
I have also developed marketing narratives for key investment capabilities, such as equity and credit research, multi-asset portfolios, and have worked with RFP editors to improve and expand RFP databases.
Prior to joining the investment industry, I spent 14 years as a professional journalist, including seven years as financial reporter at USA Today, covering personal finance, the commercial and residential real estate industries, the Federal Reserve, and international trade.
Specialties: investment writing, marketing communications, economic analysis, journalism.
